Marketing Baby

Email unsubscribe survey questions

If you’ve got an email list,you’ll also have unsubscribes. Now one thing you want to do is to put an unsubscribe survey into place so that you can learn why people actually unsubscribe. What’s the reason that they went through the whole trouble of signing up in the first place… only to unsubscribe again later ...

Marketing Baby

Welcome mail when signing up for a newsletter

Here’s a great example of a welcome mail I received when signing up for a newsletter:   Hi, I’m Sol. I just wanted to pop this quick email to say thanks for joining the SJO.com family. I don’t want to bore you with a “look how amazing” paragraph is… so if you want to know ...

Marketing Baby

Collecting leads without lead forms?

Lead forms are dead! That’s what many marketing experts proclaim nowadays. The most compelling case was probably made by the Drift team But while nobody likes filling out forms, that’s not a new thing. These people say that lead forms are a thing of the past, as if back in the days people enjoyed filling ...

Marketing Baby

Sales tool: ZenProspect

If you’re doing outbound sales, ZenProspect might be an interesting solution for you. It’s a unified lead gen and sales communication platform to help businesses build more pipeline in minutes. They’re a pretty fresh company, so this might be a case where getting in early could pay off… or be a total flop 🙂 They ...

Marketing Baby

Video marketing tool: Creates cinemagraphs with Flixel

First, I didn’t know what a cinemagraph is, so I’ll cover this first: A cinemagraph is a still photograph in which a minor and repeated movement occurs. It’s basically a video that looks like a photo… with some magic motion in it. Or, as the creator of cinemagraphs called it, it’s a living photo. Cinemagraphs are ...

Marketing Baby

What is a data warehouse?

A data warehouse is a place where you collect all the data you have from different sources. Let’s say you run a blog on WordPress and have Google Analytics installed, and you use Autopilot for your email marketing and Optimizely to run A/B tests on your website. And then you’re keeping customer data in your ...