I’m a huge believer in the power of learning from your competitors. Once you’ve identified companies that are targeting the same audience you’re going after, and they’re doing it well… doing a bit of detective work can be immensely valuable.

But it can also be immensely time-consuming, especially when it comes to staying on top of what they’re doing.

Fortunately, there’s software to help you minimize the time-consuming, tedious busywork, so that you have more time for high-impact meaningful work.

One of these tools is an app called

This app makes it easy to keep an eye on changes your competitors are making. Some of my favorite things about it:

  • Monitors changes to the website, or when additional pages get added
  • Monitors SEO optimization (e.g. when a competitor changes the meta description or title of a website)
  • Monitors Google PPC ads of your competitors and alerts you of changes
  • Monitors Facebook ads of your competitors. Seeing how your competitors are spending money can be huge for insights!
  • Monitors their keyword rankings (including historical changes)
  • Gathers newsletters and trial onboarding emails (basically, all the emails that your competitor sends out, with the exception of those emails that exclusively go out to paying customers, since they obviously can’t sign up as a paying customer for every product. But if your marketing efforts are primarily focused on new customer acquisition, then that’s not a high priority anyway, so all is fine.)
  • Monitoring reviews
    Honestly this is a huge feature. This app goes out to 60 different review sites and gathers all the reviews they have in one place so you can check them out. That alone is worth the price of a subscription if you ask me.

A realy crappy free keyword competitor tool

They also have a simple keyword competitor tool that you can use for free, but tbh I think that does more damage than good.

I tried it and the results it returned where abysmal. In one instance it didn’t return any results at all, and in another instance it returned a handful of keywords that will make anyone who’s ever used any kind of competitive keyword research tool just close the tab and walk away.

I get that they’re putting the page out there on the site so it can gain some traction on Google, but I wonder if they’re not doing themselves a disservice. If I’d be a prospect arriving at their website cold, and I’d try out that free keyword tool, I’d draw the conclusion that their own app is probably of similar quality and not sign up.

(Which would be a huge mistake, because the app itself is pretty dope, and much better than that weaksauce keyword tool.)

Their pricing is reasonable and starts at $9.99/month:

They also offer a 15-day-free trial, which is neat, and if you’re at all interested in learning from your competitors, I’d definitely encourage you to sign up and play around with it.