YouTube Keyword Tools

If you’re looking for a YouTube keyword tool, there are quite a few options available to you. In this post, we’ll look at some of the best ones available in 2020, and how to tell which one is right for you.

YouTube is the second largest search engine in the world after Google itself. It processes more than 3 billion search queries every month.

“It’s bigger than Bing, Yahoo!, Ask and AOL combined”, according to Mushroom Networks.

And while determining whether you should focus your efforts on ranking in Google or ranking in YouTube depends on a lot of things—and it’s by no means an either or, both go hand-in-hand—it’s definitely a platform worth mastering.

TubeBuddy

One of the pioneering YouTube keyword tools that’s been around for years and continues to serve a loyal customer base.

One of the nice things about TubeBuddy is that it’s a freemium Chrome extension. So you can start playing around with it without having to pay.

One of the downsides of TubeBuddy is that their “Searches per month” estimates are typically very inflated.

Their pricing is pretty affordable, and if you have a YouTube channel with less than 1,000 subscribers you can even get a 50% discount on the Pro plan, which works out to $4.50 per month. If you pay annually, it gets even cheaper!

VidIQ

VidIQ is the other established tool for people that want to grow their YouTube audience.

You can start using VidIQ for free too, and pick higher-priced plans that better match your needs.

If you’re unsure about choosing between TubeBuddy and VidIQ, Corey Potter recently wrote up a great comparison of both tools.

Tubics

Tubics’ pricing offers an introductory pricing of $7.90 per month for creators with limited functionality. The full-featured versions are aimed at companies with bigger budgets (starting at $190 per month).

SocialBook Builder

SocialBook is a tool that can best be described as: it has potential if they keep improving the product. But as of right now, I found it to be pretty unreliable. Not all features work as advertised, and the support experience I had with them (in June 2020) was abysmal.

SocialBook Builder is a Chrome extension too.

One neat feature is the thumbnail maker—it’s pretty easy to quickly generate decent thumbnails for your YouTube videos. Kinda like ThumbnailBlaster, but baked into the product already.

E.g. showing the stats of other YouTube channels weren’t loading for me.

The numbers I got with SocialBook Builder were very off.

You can use the SocialBook Builder Chrome extension for free and then sign up for a paid plan, for either $20 per month, or $50 per month. (And like with many of the other tools, you get a discount if you pay annually.)

The best cold email software for low-volume, plain-text outreach?

I’ve been using hunter.io to find email addresses for a long time, but recently I tried their Cold Email Campaigns tool (which is in beta).

It’s really great if you want to email a low volume (I’d say anywhere from a few dozen to a few hundred) prospects, and you want to send plain-text emails.

Very simple and intuitive UI. No unnecessary bells and whistles, no noise or clutter.

It’s really focused on simplifying your cold email outreach, and to help you start building meaningful relationships with new people.

You can schedule your emails and there are certain sending limits in place. You can personalize emails with custom attributes, and add multiple gmail emails to the same account.

The product is currently in beta, but it’s a promising tool.

If you’re looking for a more scalable cold email software solution, here are some other recommended options:

  • Persist IQ
  • Woodpecker
  • Mailshake
  • Close
  • Reply.io
  • Quickmail

Password managers: Why I switched from Lastpass to 1Password

The first dedicated password manager I ever owned was RoboForm. It was great in the early days, but nowadays there are much better solutions.

A few years ago I reviewed the available options and landed on Lastpass as my password manager of choice. And that was good for a while… until Lastpass just degenerated into a super cumbersome piece of s#it software.

Believe me, switching password managers is the kind of task I’d prefer to avoid. Not as bad as a root canal treatment, but just like a root canal treatment, I’d have to experience a lot of pain before undertaking the switch from one password manager to another.

(Also, spoiler alert: migrating from Lastpass to 1Password was not nearly as painful as I imagined. Pretty much a 15 minute task for most people, unless you have some superfunky special Lastpass setup.)

Some of the main things that annoyed me about Lastpass were:

  • it wouldn’t recognize many login-pages, so you had to click on lastpass, manually find the right login, and then copy + paste the username and password into the relevant fields
  • the mobile app was very buggy (iOS)
  • I would oftentimes had to re-log in to Lastpass for Lastpass to activate filling in a form, even when just 1 or 2 minutes had passed (Chrome extension on OSX)
  • Lastpass admin interface is a pain
  • Password sharing was a mess. Oftentimes invites wouldn’t work properly. (In my account, there would be an outstanding invite, but in another person’s account, it wouldn’t show. And vice versa. Sometimes logins that were listed as “accepted” in my account wouldn’t show in the other person’s shared logins, and vice versa.)

Now the switch to 1Password was something I postponed for a long time, mostly because the one time I had used 1Password, I found the app to lack clarity and be somewhat confusing.

But now I realize that this was solely because I had become so used to Lastpass (I’ve been a premium customer for 4 years), that anything with a very different UI would require some familiarization at first.

In terms of feature-to-feature comparison, I think both apps are pretty much on par. There’s nothing I could (and wanted to) do in Lastpass that I can’t in 1Password, and vice versa.

For a more extensive and in-depth comparison, check out this Lastpass vs 1Password comparison by the Zapier team. (They arrived at a different conclusion, and if it weren’t for my repeated struggles with making Lastpass work robustly and fast, I’d agree with them.)