Let’s face it, most of us marketers have a little marketing stack addiction. There’s always another tool we love to try.
So this post caught my eye, cause it listed a bunch of popular marketing tools that people are winning with today:
- Hubspot (meh)
- CallRail (yeah!)
- Drift (good product, but their marketing is great!)
- TextMagic (trigger text message notifications to new leads and customers)
- Visual Website Optimizer
- Zoho CRM (lol)
- Salesforce (really? wtf!)
- OnePage CRM
- Mouseflow (records where a visitor’s mouse flows)
- Pagecritiq (fast, free landing page feedback for last-minute launches—cool idea)
- Groove (their content marketing is A+++)
- Shopify (BOOM! Great product, great marketing)
- Terminus (for running account-based marketing campaigns)
- Purlem (personalized domains for campaign performance tracking)
- Appointlet (for scheduling appointments)
- Yay Images (cheap but beautiful stock images)
- Animoto (video creation)
- Bablic (webpage translation for international visitors)
- Zapier (yeah! best in this list)
Some crappy tools in here, some great ones, and some that depend on the use case. Either way, read the full article here: The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss
To clarify: This post is not about blocking ads when you’re watching YouTube videos. This post is about stopping YouTube from showing ads on your YouTube videos (videos that you yourself uploaded).
It’s not enough to disable monetization of your videos. That will simply not put any money of ads YouTube displays on your videos into your pocket, and put all of it into YouTube’s / Google’s pocket.
What you need to do is go into the Advanced Settings of your YouTube channel.
Then look for “Advertisements” and make sure that “Allow advertisements to be displayed alongside my videos” is disabled (the box next to it needs to be un-checked).
Finally, scroll down and hit the “Save” button.
YouTube will now stop displaying ads in your videos. (Although this doesn’t happen immediately, so don’t be surprised if you still see ads immediately upon making this change).
For a more in-depth tutorial visit http://orgspring.com/turn-off-ads-youtube-videos/
Got a SaaS company and want to build an affiliate program? Something that helps you manage affiliates effectively?
SEOmonitor is a pretty neat keyword research & management tool that’s currently being used by some preeeetty smart SEO dudes I know 🙂
Some of the things that they do really well:
- topical aggregation
- SEO forecasting
- a simplified score to track your SEO performance (rather than a confusing mess of increases and decreases in your rankings that makes it hard to gauge how you’re actually doing compared to last week, month, year…)
Here’s one of these annoyingly created explainer videos about their forecasting feature (even though it looks like a effing fiverr video, it helps you get a sense for how it works and what it can do for you).
Pricing starts at $49/month (with 1 website and 300 keywords).
Some of the customers they list on their website are Philips, Hubspot, Raiffeisen Bank, Heap and iProspect.
You can also sign up for a 14-day free trial (no credit card required).
Simple way to increase the reach of your content: repurpose it.
Simple way to get more mileage out of your podcast episodes? Turn the audio episodes into videos that you upload to YouTube, and make sure to have an SEO-friendly title, description, etc.
If that sounds like a lot of work… it actually isn’t with Libsyn.
Libsyn can do this automatically for you. It’s a set it up once and forget it kinda deal.
Log into your Libsyn dashboard.
In the menu, click on “Destinations”
Click on “Add New”
In the list, select “YouTube”
Follow instructions on screen to connect your YouTube account with Libsyn (takes 2 minutes)
Go to Settings.
Scroll down until you see “Widescreen image” and then upload an image that you’d like to use as YouTube thumbnail. Libsyn will automatically use the audio of your podcast and transform it into a video file that shows this image.
That’s it. All future episodes will automatically be transformed into videos and uploaded to YouTube with your Widescreen image of choice.
If you want to upload old episodes to YouTube, you can easily do so. Just click on Destinations. Scroll down. Next to YouTube click on “Select content”. Select all the episodes you want to upload as videos to YouTube. Scroll down and click “Save”. Libsyn will take care of the rest and very quickly upload all these podcast episodes as videos to YouTube.
I’m not a technical person, and the whole thing took me less than 10 minutes. Here’s the official documentation from Libsyn.
I’ve just heard about a company called written, and they have a business model that’s completely new to me. What they do is license high-performing content. They go out to people that have successful organic content and ask them if they can license their content in exchange for payment. Then they find companies that want organic traffic for specific search queries. The company pays written, written takes a percentage and pays the original owner of the content the remainder.
The idea is nice. Here’s what the pricing looks like:
Looking at the pricing, you obviously need to have a solid monetization strategy in place, and this probably only works for specific industries. With the Growth package, you’re paying about $1.26 per organic visitor. If you convert around 4% of those visitors to leads, that’s 480 leads for $9500, which comes out just a bit under $20 per lead.
If you’re looking for a cheap BuiltWith.com alternative, check out NerdyData.
It’s not as powerful as BuiltWith.com, but better value for money for teams that aren’t making heavy use of BuiltWith.com
Case in point:
Not saying that one is better than the other. It really depends on the value the tool creates for your company.
There’s a pretty cool tool for doing competitive research that shows you which ads a given company is running: The Facebook Ads Gallery by AdEspresso.
Now it should be mentioned that their database isn’t complete, and their data isn’t 100% accurate.
Especially if you’re with smaller advertisers, you often will find that they don’t have their ads in their database. It’s still a useful tool though.
It’s very easy to use and straightforward:
You just type in either a URL or a company name or a keyword. I find that the keyword search is, after the URL search, particularly useful, since it will often yield more results. While the relevancy isn’t always as tight, you’ll still get plenty of ideas from doing so and might come across companies you wouldn’t have otherwise thought of.
The results page is organized like a gallery, with pinterest-style pins.
Clicking on any of the ads will give you further information, like the actual ad itself, the link of the destination URL, the associated Facebook page, the Placement, Objective, Special Attributes, Industries and other data.
Yesterday I wrote about a tool for content marketers that’s build to predict how your content idea will perform. Today, I’ll talk about a way of validating content ideas that doesn’t require this tool.
It’s based on this post by Sujan Patel:
- Your idea isn’t original. Someone else had this idea before. That’s great news! Because you can now check out how their idea performed and use that to gauge how your idea will perform. Do a (broad) google search for your idea and look at the results that come up and that look like they’re similar to your idea.
- Analyze how the post performed using Buzzsumo or ahrefs Content Explorer. (Just put in the URL and see the results)
- Do outreach before you write the post. Then measure the responses you get. This way you’ll have a great way of gauging how interested other people are in your content before you actually write it.
- Survey your audience (website visitors, blog readers, email subscribers, customers) what content they want.
- Learn the basic principles of content that performs. Buzzsumo did an analysis of content that performs well. Here’s what they found:
* It inspired awe, laughter, or amusement in its audience.
* It appealed to its audience’s narcissistic side (think personality quizzes).
* It’s long-form.
* It’s presented in list form or as an infographic.
* It looks professional and trustworthy.
* It contains visuals.
Now, one thing that IS for sure is that there’s no way of predicting how successful your content will be. No content marketer can tell in advance. Just like no music producer can tell in advance how successful a song will be, no movie production company can tell in advance how much a movie will gross.
But you can build a process that allows you to better gauge the success of your content. That’s what you should aim for: continuous learning.
Here’s for some “big thinking” marketing, an in-depth interview with Airbnb’s CMO on their high-level marketing strategy:
Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering