When it comes to content marketing, there’s really this huge range of offerings that you’re dealing with. So let’s say you are an actual company and not just a solopreneur, you have paying customers or solid funding, and a working business model.
Then the cost of a great blog post should be in the $1,000 to $2,000 range. He explains why in the following video:
This is one of the biggest frustrations in content marketing: Not being able to tell how well a given piece of content will perform.
(Of course, the same could be said about life… Whatever you do is an investment of something—your time, money, energy, mindshare, attention, care—and you can’t ever know whether it’s worth it or not. But let’s not go off on that tangent.)
The team at Priceonomics built a little tool aimed to solve this problem. It basically will test your content ideas by showing it to a real audience, A/B different variations.
This isn’t of course a perfect way, but it will give you more data points than just guessing. And it could be a really good addition to doing your research on buzzsumo or whichever tool you use to figure out what kind of content performs and what wasn’t.
It seems like the product isn’t publicly available yet, but you can reach out to them and request an invite. Read more.