Articles for category: Content marketing

Marketing Baby

2 styles of content: 1 for mature topics (focus on information gain) and 1 for volatile topics (focus on introducing new ideas)

Writing Content That Ranks: Topic Maturity

If you’re writing about a topic that’s relatively mature and established, then writing what’s common consensus and basically copying+enhancing what’s already ranking on page one of Google is the right approach. You might see maybe only two “wildcard” results on page one of Google. The way you bean those types of results is by providing ...

Marketing Baby

The Best Guest Posting Tactic in 2023? (According to Matt Diggity)

Matt Diggity recently released a video in which he shared his favorite guest posting technique: Reverse engineer your competition. Use Ahrefs Content Explorer, type in “By authorname” is of course about finding articles they’ve authored, and the “-domain“ is to exclude their own website. Then you get a list of their guest posts. You can ...

Content Optimization Services: Enhance Your Digital Strategy

In today’s digital landscape, the importance of high-quality, engaging content is paramount. Content optimization services play a crucial role in enhancing your website’s visibility, driving organic traffic, and ensuring that your target audience finds your content both valuable and relevant. These services leverage various strategies and tactics, including search engine optimization, copy improvements, user experience ...

MarketMuse How To: Measuring Information Density

You’ve created a piece of content and want to gauge its information density? Here’s one way to do this in MarketMuse: Take the word count of your piece of content. Take MarketMuse’s Content Score. Relate the two together. If you find that content ranking in the top 20 spots in Google has 1500 words on ...

Trying Copy.AI in August 2021

I’ve tried copy.ai around February of this year, and I really wasn’t impressed with it. However, there’s been a steady stream of positive buzz around it, including people in the content and marketing space that I trust and respect, so I figured I’d give it another try. Signed up for a trial account, and they ...

How to prepare for the AI-content world

AI tools are definitely moving aggressively into the content world, and there’s no doubt that soon, AI-generated content will saturate the web. Right now the quality of that content is… well, nothing to worry about. But this will change as the technology improves. Ryan Law from Animalz shared an insightful article: His take: For many ...