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Marketing Baby

Email Course Creation 101: The Step-by-Step Blueprint for Solopreneurs

Email courses have become an increasingly popular tool for creators and online entrepreneurs to build their brand, share knowledge, and generate revenue. Unlike standalone ebooks or video courses, email courses leverage the power of an engaged subscriber list and the convenience of delivering bite-sized lessons over time directly to subscribers’ inboxes. For solopreneurs and small ...

Marketing Baby

Freemium to paid discount offer email from Evernote

Here’s an email Evernote sent out to users of their free app to get them to upgrade to their premium app. Leading with a 40% discount offer, and the ability to “take evernote anywhere”, which is compelling because you can use the app on unlimited devices as a paying user. The button copy is also ...

Marketing Baby

50 examples of real B2B cold emails

B2B companies are making heavy use of cold emails nowadays, and there are plenty of sites that offer cold email templates which are ready to use. The people from Polymail have collected all the cold emails and follow-up emails they’ve received, anonymized them and made them public in this blog post: 50+ Cold Email Templates ...