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Marketing Baby

Facebook advert optimization option: Optimise for link clicks until there is enough data to optimise for conversions.

Among the (relatively) new options to optimise the delivery of your ads, there’s this: Optimise for link clicks until there is enough data to optimise for conversions. In a recent episode of the Perpetual Traffic podcast, Molly Pitman shared the results of testing this option enabled vs disabled. The results? When targeting cold traffic, when this ...