Articles for category: Uncategorized

Marketing Baby

ShowIt Design Settings

The Design Settings in ShowIt are where you define your universal design: fonts and colors that will be the defaults for the entire site. It’s really where you define your brand on a practical level. This is what Design Settings can look like: You can see the COLOR PALETTE, which allows you to define your ...

Marketing Baby

SEO-friendly Site Architecture Guide by Matt Diggity

If you don’t know about how to plan your web site architecture for SEO, this 20 minute video by Matt Diggity is a great crash course that teaches you everything you need to know. Top-Down Recycle The way these sites are interlinked are all through contextual links that link from the body of the article ...

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The 5 Ps of Marketing: The Quintessential Marketing Blueprint

The 5 Ps of Marketing are quintessential elements that encapsulate the essence of marketing in the business realm. They are crucial pillars that dictate the marketing strategies of a company, aiming to fulfill the consumers’ needs while achieving business goals. These components are: Understanding and implementing the 5 Ps of Marketing strategically can significantly enhance ...

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The Price of Streaming: Understanding Why Pricing Strategy is Crucial in the Digital Age

In the ever-evolving realm of digital entertainment, pricing isn’t just a matter of numbers—it’s a strategic function that can make or break a platform’s success. As streaming services like YouTube TV incrementally increase their monthly charges, and giants such as Disney+ and Netflix hint at similar moves, consumers are prompted to re-evaluate the value they ...

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From PDF to 7-Figure Exit

Recently listened to an episode of The Exit podcast with Brecht Palombo. This guy had quite an entrepreneurial journey, starting at age 15 with a local bike shop. Lived through the dot-com bust and the Global Financial Crisis, where his business plummeted by 90%. It was during his research into lender data, seeking fresh opportunities, ...

Marketing Baby

illustration of a tech worker sitting at a desk with a laptop

The Shelfware Dilemma (Edition 2023)

In today’s fast-paced digital environment, where every penny in a company’s budget is scrutinized for its return on investment, there lurks an often-overlooked drain on resources: shelfware. Imagine a scenario where up to 37% of your software spending vanishes into the ether, providing zero value in return. For many, this isn’t just a hypothetical – ...

Marketing Baby

CLV Calculator: Calculating Customer Lifetime Value

Calculating CLV manually can be complex and time-consuming. That’s where our online CLV calculator comes into play. Designed with simplicity and efficiency in mind, this tool enables businesses of all sizes to quickly determine the projected value of their customers. Whether you’re a budding startup or an established enterprise, understanding your CLV is now just ...