Why the Google Keyword Planner isn’t that useful for SEO research anymore

Google Keyword Planner used to be the go-to-tool for SEO 10 years ago. But they’ve been removing more and more data from the tool. It’s still a great tool, just not for SEO folks anymore. Now, it’s mostly of value to advertisers who want to run AdWords ads.

Noah Kagan on marketing planning

Notes from a recent episode of Evolving SEO with Noah Kagan.

Marketing planning:

  1. Pick a goal
  2. make a list of all the options to achieve that goal
  3. every month, review and ask
    1. what is the activity i can double?
    2. what’s the activity that i can kill?

Noah Kagan’s original marketing plan for Mint was just a simple doc.

How to execute a marketing plan

  1. Create a “system”
    system = a checklist. can be a spreadsheet. Contains all the steps that need to be executed to create the desired output/result.
  2. If somethings broken, then go in and fix it
  3. Hire people to execute
    (hiring tip: reach out to people you admire. you typically can’t hire them, but try to work on contract basis with them first. if that’s not possible, ask for a recommendation: who else is awesome? work with those people on contract basis, and if they’re great, do everything you can to hire them eventually)

Content creation vs promotion

People spend too much time creating content, but not enough time promoting it. If the people who could benefit from your content don’t hear about it, it has zero value.

Why is that? (Even though most people know this, few actually act accordingly)

Probably because when you create, it’s fun, it’s safe, you’re sitting at home creating something. Versus promotion, you’re putting yourself out there and exposing yourself to other people’s judgment. Other people will judge your work, will judge you. But that feedback is what will really make you grow.

How Noah is doing this:

  • 2 days per week for content creation
  • 1 day per week for content promotion
  • 2 open days

^ that’s how he’s doing it right now. might change in 6 months.

 

Establishing relationships with awesome people

Give presents to people. Stuff they actually want and will keep for life. Not a shirt with YOUR logo on it. Give them Alexa. Give them something that’ll always be on their desk. (More examples ~31:00)

Then follow up. Tell them you read their post and loved it, did something with it and something great happened. Stuff like that. Over time it grows into a relationship if it’s a good match.

Brandon Wells is doing Noah’s YouTube videos, Noah is paying him $2,000/month for this. Here’s an example of these videos.

 

Marketing Stack: 27 Popular Marketing Tools for Q2 2017

Let’s face it, most of us marketers have a little marketing stack addiction. There’s always another tool we love to try.

So this post caught my eye, cause it listed a bunch of popular marketing tools that people are winning with today:

  1. Hubspot (meh)
  2. Marketo
  3. Infusionsoft
  4. Vero
  5. MailChimp
  6. CallRail (yeah!)
  7. Drift (good product, but their marketing is great!)
  8. TextMagic (trigger text message notifications to new leads and customers)
  9. HotJar
  10. Visual Website Optimizer
  11. Zoho CRM (lol)
  12. Salesforce (really? wtf!)
  13. OnePage CRM
  14. Geckoboard
  15. Mouseflow (records where a visitor’s mouse flows)
  16. UserTesting
  17. Pagecritiq (fast, free landing page feedback for last-minute launches—cool idea)
  18. Groove (their content marketing is A+++)
  19. Shopify (BOOM! Great product, great marketing)
  20. Shoprocket
  21. Terminus (for running account-based marketing campaigns)
  22. Purlem (personalized domains for campaign performance tracking)
  23. Appointlet (for scheduling appointments)
  24. Yay Images (cheap but beautiful stock images)
  25. Animoto (video creation)
  26. Bablic (webpage translation for international visitors)
  27. Zapier (yeah! best in this list)

Some crappy tools in here, some great ones, and some that depend on the use case. Either way, read the full article here: The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

Prevent ads from being shown on your YouTube videos

To clarify: This post is not about blocking ads when you’re watching YouTube videos. This post is about stopping YouTube from showing ads on your YouTube videos (videos that you yourself uploaded).

It’s not enough to disable monetization of your videos. That will simply not put any money of ads YouTube displays on your videos into your pocket, and put all of it into YouTube’s / Google’s pocket.

What you need to do is go into the Advanced Settings of your YouTube channel.

Then look for “Advertisements” and make sure that “Allow advertisements to be displayed alongside my videos” is disabled (the box next to it needs to be un-checked).

Finally, scroll down and hit the “Save” button.

YouTube will now stop displaying ads in your videos. (Although this doesn’t happen immediately, so don’t be surprised if you still see ads immediately upon making this change).

For a more in-depth tutorial visit http://orgspring.com/turn-off-ads-youtube-videos/

SEOmonitor – Keyword research tool

SEOmonitor is a pretty neat keyword research & management tool that’s currently being used by some preeeetty smart SEO dudes I know 🙂

Some of the things that they do really well:

  • topical aggregation
  • SEO forecasting
  • a simplified score to track your SEO performance (rather than a confusing mess of increases and decreases in your rankings that makes it hard to gauge how you’re actually doing compared to last week, month, year…)

Here’s one of these annoyingly created explainer videos about their forecasting feature (even though it looks like a effing fiverr video, it helps you get a sense for how it works and what it can do for you).

Pricing starts at $49/month (with 1 website and 300 keywords).

Some of the customers they list on their website are Philips, Hubspot, Raiffeisen Bank, Heap and iProspect.

You can also sign up for a 14-day free trial (no credit card required).

 

Syndicate podcast episodes as videos on YouTube – automatically with Libsyn

Simple way to increase the reach of your content: repurpose it.

Simple way to get more mileage out of your podcast episodes? Turn the audio episodes into videos that you upload to YouTube, and make sure to have an SEO-friendly title, description, etc.

If that sounds like a lot of work… it actually isn’t with Libsyn.

Libsyn can do this automatically for you. It’s a set it up once and forget it kinda deal.

Here’s how:

1:

Log into your Libsyn dashboard.

2:

In the menu, click on “Destinations”

3:

Click on “Add New”

4.

In the list, select “YouTube”

5.

Follow instructions on screen to connect your YouTube account with Libsyn (takes 2 minutes)

6.

Go to Settings.

7.

Scroll down until you see “Widescreen image” and then upload an image that you’d like to use as YouTube thumbnail. Libsyn will automatically use the audio of your podcast and transform it into a video file that shows this image.

8.

That’s it. All future episodes will automatically be transformed into videos and uploaded to YouTube with your Widescreen image of choice.

9: (optional)

If you want to upload old episodes to YouTube, you can easily do so. Just click on Destinations. Scroll down. Next to YouTube click on “Select content”. Select all the episodes you want to upload as videos to YouTube. Scroll down and click “Save”. Libsyn will take care of the rest and very quickly upload all these podcast episodes as videos to YouTube.

That simple.

I’m not a technical person, and the whole thing took me less than 10 minutes.  Here’s the official documentation from Libsyn.

Written.com – “Rent” organic traffic

I’ve just heard about a company called written, and they have a business model that’s completely new to me. What they do is license high-performing content. They go out to people that have successful organic content and ask them if they can license their content in exchange for payment. Then they find companies that want organic traffic for specific search queries. The company pays written, written takes a percentage and pays the original owner of the content the remainder.

The idea is nice. Here’s what the pricing looks like:

pricing for written.com

Looking at the pricing, you obviously need to have a solid monetization strategy in place, and this probably only works for specific industries. With the Growth package, you’re paying about $1.26 per organic visitor. If you convert around 4% of those visitors to leads, that’s 480 leads for $9500, which comes out just a bit under $20 per lead.