CVR stands for “Conversion Rate” in digital marketing. It’s a metric used to determine the effectiveness of a specific marketing effort, campaign, or tactic. Essentially, it measures the proportion of users who take a desired action after engaging with a piece of content or advertisement. To calculate CVR, you divide the number of conversions (e.g., ...
I recently listened to an episode of the Content, Briefly podcast with Jimmy Daly from superpath and George Chasiotis from Minuttia. The last few months have been brutal in content. Lots of layoffs, shrinking budgets, increased ROI scrutiny, ability to deliver short-term results. Rather than high-growth, companies now want “sustainable growth”. This of course all ...
Sometimes the best way to study marketing is to be aware of what works on you. I just started listening to Amazon Music for the first time, and I had absolutely no intention of doing so at the beginning of the day, or really ever. I already am a Spotify Premium customer, a Apple Music ...
Spintax is a technique used in content creation and email outreach that involves the use of syntax to generate multiple variations of text. It is sometimes used by content creators to auto-generate more unique content that can be used for SEO purposes, article marketing, and other online marketing strategies. Spintax can save you time and ...
urlprofiler is one of these tools that I almost don’t like to talk about. It’s been around for many years, but Here’s just a few of the things it does: The interface is pretty old-school, but it does the job great: URL Profiler has received positive reviews from users for its user-friendly interface, speed, and ...
The notion of “going slow to go fast” has, in recent years, taken hold in the collective consciousness. It stands in direct opposition to the creed of “move fast and break things”, which, while it may have served the likes of Mark Zuckerberg and his Facebook empire well, has also spawned a veritable army of ...
In today’s digital landscape, the importance of high-quality, engaging content is paramount. Content optimization services play a crucial role in enhancing your website’s visibility, driving organic traffic, and ensuring that your target audience finds your content both valuable and relevant. These services leverage various strategies and tactics, including search engine optimization, copy improvements, user experience ...
Galileo AI is a great tool enabling you to create designs you can edit in Figma. Right now you can only sign up for the waiting list, but as they should open it up to the general public soon.
Hubspot is a fantastic marketing tool, and they’ve built an impressive company through content marketing. I find it allthemore surprising that the CTAs in their own blog posts are still looking that poor though. Take this example from a blog post they’re featuring prominently on their marketing blog page right now, in February 2023: The ...
If you’re publishing content written by other writers, it’s always worth checking for plagiarism and AI-generated content. Tools like Copyscape and Grammarly are behemoths in the space, but a worthwhile alternative is Originality.ai.