Articles for category: Uncategorized

Competitors.app

I’m a huge believer in the power of learning from your competitors. Once you’ve identified companies that are targeting the same audience you’re going after, and they’re doing it well… doing a bit of detective work can be immensely valuable. But it can also be immensely time-consuming, especially when it comes to staying on top ...

Marketing Baby

Visual website scraping tool: AnyPicker

This is a relatively new but pretty neat tool if you want to occasionally scrape website data, but aren’t technical. It makes scraping data relatively easy through a Chrome plugin you can use to visually identify the data you want to scrape from a website. There’s a free version that will suffice for many marketers ...

Marketing Baby

Don’t become attached to processes. Instead, adapt fast.

If you’re part of a fast-growing startup, there’s one thing that’ll be inevitable: change. In the very early days, you can pretty much get shit done any way you like. It’s find to do things your way. Everyone on the team is wearing many hats, and oftentimes one person is basically “3 departments”. You figure ...

SaaS marketing strategy

It wasn’t too long ago that you didn’t really need a SaaS marketing strategy as long as you had a good enough product and put in some hustle. Nowadays however, SaaS is already a crowded space, and the competition is only getting more and more fierce.  It’s not enough to do some keyword research, publish ...