Marketing Baby

Freemium to paid discount offer email from Evernote

Here’s an email Evernote sent out to users of their free app to get them to upgrade to their premium app. Leading with a 40% discount offer, and the ability to “take evernote anywhere”, which is compelling because you can use the app on unlimited devices as a paying user.

The button copy is also straightforward and compelling. Instead of “SIGN UP FOR PREMIUM” they again focused on “SAVE 40% ON PREMIUM”.

The graphic and overall feel is very on-brand, and they still add value to this email by linking to advice on how to stay productive and how to use their product when traveling.

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