Google recently made some changes to the way it’s showing data, especially for advertisers with “lower monthly spend” (without elaborating what lower monthly spend exactly is):
Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the average monthly searches column. In addition, other advertisers may trigger the limited data view by reaching a limit on the number of searches for search volume data.
If you’re on of those advertisers with that lower monthly spend, and you’d still like to view the non-limited data in Keyword Planner, here’s a neat little workaround:
Thanks to the awesome folks at screamingfrog 🙂