The folks over at DemandCurve just published a massive guide on using (organic) LinkedIn as a B2B customer acquisition channel.
It’s all about posting great content on LinkedIn, building a following, and eventually taking that following off LinkedIn to specific offers to convert them into high-value leads and eventually customers.
Read the full guide here. It’s really the only thing you need to read (and execute on) if you want to grow an audience on LinkedIn. You’re already a bit late, but there’s never gonna be a better time to get started than now.