Simple way to increase the reach of your content: repurpose it.
Simple way to get more mileage out of your podcast episodes? Turn the audio episodes into videos that you upload to YouTube, and make sure to have an SEO-friendly title, description, etc.
If that sounds like a lot of work… it actually isn’t with Libsyn.
Libsyn can do this automatically for you. It’s a set it up once and forget it kinda deal.
In the menu, click on “Destinations”
Click on “Add New”
In the list, select “YouTube”
Follow instructions on screen to connect your YouTube account with Libsyn (takes 2 minutes)
Go to Settings.
Scroll down until you see “Widescreen image” and then upload an image that you’d like to use as YouTube thumbnail. Libsyn will automatically use the audio of your podcast and transform it into a video file that shows this image.
That’s it. All future episodes will automatically be transformed into videos and uploaded to YouTube with your Widescreen image of choice.
If you want to upload old episodes to YouTube, you can easily do so. Just click on Destinations. Scroll down. Next to YouTube click on “Select content”. Select all the episodes you want to upload as videos to YouTube. Scroll down and click “Save”. Libsyn will take care of the rest and very quickly upload all these podcast episodes as videos to YouTube.
I’m not a technical person, and the whole thing took me less than 10 minutes. Here’s the official documentation from Libsyn.