AMP – Accelerated Mobile Pages

I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic.

If you’re using WordPress, you should do this too. It takes just a minute, but will improve the experience of mobile visitors to your blog.

The web is going mobile, the amount of people accessing your content via mobile is always growing, and since the vast majority of your traffic will come from organic search, Google specifically, it would be silly not to optimize your site for mobile. Most likely, it will even increase your SERP rankings for mobile Google searches.

For more on AMP, read this, as well as Google AMP is about to become a much bigger deal, showing up in everybody’s mobile search results.