New internal linkbuilding tool from ahrefs

My favorite SEO tool now has a new featured called Link Opportunities.

Here’s a quick 4 minute walkthrough of the new feature:

I tested this on some of our sites and it’s working quite well.

When you’re launching a new page and want to build backlinks, a site:domain.com “keyword phrase” search usually does the job well enough.

But when you want to build new backlinks to a page that’s already been around for a while, one of the most mindnumbing tasks of a project like this is to check whether a relevant page is already linking to your target page. True, it’s just a quick viewing of the page source code and searching for the URL, but even spending 8 minutes on a task like this is 8 minutes too much in my book.

What makes Ahref’s Link Opportunities tool cool is that:

  • it checks whether there already exists a link between the pages, and if yes, it won’t suggest placing a link
  • it looks at the top 10 keyword phrases of your target page and crawls your site for these. (rather than just going for the main keyword phrase, or manually looking up what the top keyword phrases for the page are, and then requiring you to type them in a convoluted boolean search string into Google.

One more reason to give Ahrefs some love.

INK – AI-powered text editor with SEO optimization tips

If you’re writing a lot of content and have a firm grip on SEO fundamentals, this won’t be a game-changer, but it still can be a useful tool to streamline your content creation process a bit.

INK is basically a SEO-friendly text editor with a distraction-free mode. (And btw, it also checks your grammar and spelling.)

If you’ve been toying around with a few SEO-writing tools in the past and they all failed to impress you, this is one tool worth checking out, because it definitely is above and beyond any of the text editors with built-in SEO features that have been available on the market so far.

Here’s how INK works:

  1. You write content.
  2. You enter the main keyword phrase you’re going for.
  3. INK analyses the best-performing content piece for that keyword phrase and reverse-engineers what’s working.
  4. It then uses the analysis to score your content and provide suggestions on how to improve your score, thus improving your chances for ranking in the SERPs
  5. You can even integrate it with your publishing platform (e.g. WordPress), and publish straight from INK.

It’s clear that the makers of this tool intent to solve a problem that is worth solving: if you’re creating web content that aims to rank in Google and capture organic search traffic, currently you’re probably using different tools for different parts of the process. INK aims to create one unified platform for you, so you don’t have to switch between different tools to get the job done anymore.

It definitely has a beautiful UI/UX, which is great to see as well, since tools in the SEO space oftentimes are pretty atrociously designed.

Is INK the right tool for you?

If you have an advanced understanding of SEO, and tools like AHREFs, SEMrush, and others in that category already at your disposal, this tool won’t be able to replace your current toolset. At best, it’ll be an option to consider when you just want to crank out some quick content without having to go through the entire laborious process of researching and optimizing a piece of content from scratch. If you’re not going after a hyper-competitive keyword phrase, INK could be a valid option to say goodbye to hours of SEO research and optimization, and just keep things simple.

But if you’d self-identify as beginner or intermediate level SEO-writer, then this is definitely worth a try—not just because it’s free to use.

And if you have a team of content writers that aren’t SEO wizards, INK could be a great option to elevate the work product your team delivers.