First, I didn’t know what a cinemagraph is, so I’ll cover this first:
A cinemagraph is a still photograph in which a minor and repeated movement occurs. It’s basically a video that looks like a photo… with some magic motion in it. Or, as the creator of cinemagraphs called it, it’s a living photo.
Cinemagraphs are highly effective in Facebook ads, and Flixel is a tool that helps you create your own cinemagraphs easily and quickly, without requiring technical or video processing skills.
Cinemagraphs have longer dwell time, are more attention getting and can help lower CPC rates.
Check out Flixel for more