Yesterday I wrote about a tool for content marketers that’s build to predict how your content idea will perform. Today, I’ll talk about a way of validating content ideas that doesn’t require this tool. It’s based on this post by Sujan Patel: Your idea isn’t original. Someone else had this idea before. That’s great news! Because … Read more
Here’s for some “big thinking” marketing, an in-depth interview with Airbnb’s CMO on their high-level marketing strategy: Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering
This is one of the biggest frustrations in content marketing: Not being able to tell how well a given piece of content will perform. (Of course, the same could be said about life… Whatever you do is an investment of something—your time, money, energy, mindshare, attention, care—and you can’t ever know whether it’s worth it … Read more
If you’re doing a lot of sales via email, then you know how important it is to get emails in your prospects’ inbox at the right time. Oftentimes sales people now work at unusual business hours but don’t want to send emails at that time. Here’s a list of sales apps that you can use … Read more