Marketing Baby Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is worth executing or not. If you’re trying to gain traction for your software product, there are a ton of growth experiments you could run. Most of the time, growth marketers … Read more
In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. A goal is a certain action you want a website visitor to take on your website. Watch this video by Google explaining in less than 3 minutes what a goal … Read more
Here are the 20 things I learned from reading Hiten Shah’s new (free) book 5 Habits to Building Better Products Faster: Figure out what your customers need, instead of what you think they need. The early stages of product development aren’t at all about your constraints or your resources. They’re about focusing on what’s important: … Read more
So at this point of this blog, I couldn’t care less about the number of pageviews and visitors I’m getting. It just doesn’t matter at this point. But what surprised me was the effectiveness of the spamb0ts. I got exactly two visitors to marketingbaby.com since I launched the blog, that’s what Google Analytics tells me. … Read more
If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up and running that is, and you’re getting enough attention from the right kind of audience). Solving the content marketing attribution problem is a huge challenge. Hubspot, and many other marketing solutions … Read more
So you’ve been running an AdWords campaign and now look into Google Analytics to see how it performs. Google Analytics has some great reporting features for AdWords, which shouldn’t surprise you. After all, it’s their main driver or revenue. Some facts about Google’s revenue: Google’s 2015 revenue: $75 billion Breakdown of that revenue: AdWords: $52 … Read more
Whether you have an ecommerce business, a SaaS product or are selling services, you’ll see that there are some geographic regions which are of more value to you. Not all traffic is created equal One thing that I’ve seen quite commonly is that traffic from the US tends to be more valuable than traffic from … Read more
Want to see in which geographic regions you’ve got a more established presence, and in which regions there’s still a lot of potential for growth? The Audience report in Google Analytics makes this really easy. You can find it by clicking in the menu bar on the left on: Audience > Geo > Location It’ll give … Read more
Having studied Google Analytics for hundreds of websites, one thing I see across the board when it comes to content-heavy sites (like blogs…) is that over time, the biggest source of traffic is organic search for most websites. If you’re running on WordPress, the free Yoast SEO plugin is a no-brainer. It makes it super … Read more
I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, but will improve the experience of mobile visitors to your blog. The web is going mobile, the amount of people accessing your content via mobile is always growing, and since … Read more