CLV Calculator: Calculating Customer Lifetime Value

Calculating CLV manually can be complex and time-consuming. That’s where our online CLV calculator comes into play. Designed with simplicity and efficiency in mind, this tool enables businesses of all sizes to quickly determine the projected value of their customers. Whether you’re a budding startup or an established enterprise, understanding your CLV is now just … Read more

What Is CVR In Digital Marketing?

CVR stands for “Conversion Rate” in digital marketing. It’s a metric used to determine the effectiveness of a specific marketing effort, campaign, or tactic. Essentially, it measures the proportion of users who take a desired action after engaging with a piece of content or advertisement. To calculate CVR, you divide the number of conversions (e.g., … Read more

The Dire State of Content Marketing in July 2023

I recently listened to an episode of the Content, Briefly podcast with Jimmy Daly from superpath and George Chasiotis from Minuttia. The last few months have been brutal in content. Lots of layoffs, shrinking budgets, increased ROI scrutiny, ability to deliver short-term results. Rather than high-growth, companies now want “sustainable growth”. This of course all … Read more

Great Sales Advice Site: 30mpc

Here’s another dopely designed website: 30 Minutes to President’s Club (aka Who’s this site for? Sales professionals that want to level up their skills, particular people doing B2B sales, SaaS sales, software sales. What’s special about this site? It’s very no-BS, cutting edge, to the point, actionable sales advice. It’s fresh and young and … Read more

Great B2B SaaS website: Metadata

Here’s another great B2B SaaS website: Metadata. While bold and colorful has become much more common over the past 4 years in B2B SaaS, there are some companies that do it really well, and in my opinion, Metadata is one of them. They immediately speak to the right marketing crowd: I see ambitious marketers with … Read more

SEO Tool: urlprofiler

urlprofiler is one of these tools that I almost don’t like to talk about. It’s been around for many years, but Here’s just a few of the things it does: The interface is pretty old-school, but it does the job great: URL Profiler has received positive reviews from users for its user-friendly interface, speed, and … Read more

Go Slow to Go Fast: The Surprising Benefits of Slowing Down Your Marketing Pace

The notion of “going slow to go fast” has, in recent years, taken hold in the collective consciousness. It stands in direct opposition to the creed of “move fast and break things”, which, while it may have served the likes of Mark Zuckerberg and his Facebook empire well, has also spawned a veritable army of … Read more