20 things I learned from reading Hiten Shah’s new book “5 Habits to Building Better Products Faster”

Here are the 20 things I learned from reading Hiten Shah’s new (free) book 5 Habits to Building Better Products Faster: Figure out what your customers need, instead of what you think they need. The early stages of product development aren’t at all about your constraints or your resources. They’re about focusing on what’s important: … Read more

2 Pageviews, 2 spam comments

So at this point of this blog, I couldn’t care less about the number of pageviews and visitors I’m getting. It just doesn’t matter at this point. But what surprised me was the effectiveness of the spamb0ts. I got exactly two visitors to marketingbaby.com since I launched the blog, that’s what Google Analytics tells me. … Read more

Content marketing metrics: How Intercom measures content performance

If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up and running that is, and you’re getting enough attention from the right kind of audience). Solving the content marketing attribution problem is a huge challenge. Hubspot, and many other marketing solutions … Read more

Why does Google Analytics show more clicks than visits for an AdWords campaign?

So you’ve been running an AdWords campaign and now look into Google Analytics to see how it performs. Google Analytics has some great reporting features for AdWords, which shouldn’t surprise you. After all, it’s their main driver or revenue. Some facts about Google’s revenue: Google’s 2015 revenue: $75 billion Breakdown of that revenue: AdWords: $52 … Read more

AMP – Accelerated Mobile Pages

I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, but will improve the experience of mobile visitors to your blog. The web is going mobile, the amount of people accessing your content via mobile is always growing, and since … Read more