Most app marketers are burning cash. Not because their ads suck—but because their App Store listings don’t match the message.
Here’s the truth: you can’t run a killer Facebook ad targeting busy founders with a productivity angle, and then dump them on a generic App Store page that screams fun for the whole family. That’s friction. And friction kills conversions.
Enter: Apple’s Custom Product Pages (CPP).
CPP lets you create up to 35 unique App Store pages per app. Each one can have different screenshots, videos, and copy. That means you can tailor your page to match exactly what brought the user there in the first place.
Running a TikTok campaign for creatives? Create a page that speaks to creatives. Got a Google ad for remote teams? Build a page for them. You get the idea.
It’s personalization at the point of decision—and that’s where the money’s made.
Here’s how the smart folks are using CPP:
- Segment audiences by persona or channel
- Match screenshots to the use case in your ad
- Test variations to see what drives installs
- Use App Analytics or third-party tools to measure what’s working
Simple changes. Big upside.
Stop sending everyone to the same landing zone. Meet people where they are—even in the App Store.
Because in a sea of sameness, relevance wins.