Recently listened to an episode of The Exit podcast with Brecht Palombo. This guy had quite an entrepreneurial journey, starting at age 15 with a local bike shop. Lived through the dot-com bust and the Global Financial Crisis, where his business plummeted by 90%. It was during his research into lender data, seeking fresh opportunities, … Read more
In today’s fast-paced digital environment, where every penny in a company’s budget is scrutinized for its return on investment, there lurks an often-overlooked drain on resources: shelfware. Imagine a scenario where up to 37% of your software spending vanishes into the ether, providing zero value in return. For many, this isn’t just a hypothetical – … Read more
Calculating CLV manually can be complex and time-consuming. That’s where our online CLV calculator comes into play. Designed with simplicity and efficiency in mind, this tool enables businesses of all sizes to quickly determine the projected value of their customers. Whether you’re a budding startup or an established enterprise, understanding your CLV is now just … Read more
CVR stands for “Conversion Rate” in digital marketing. It’s a metric used to determine the effectiveness of a specific marketing effort, campaign, or tactic. Essentially, it measures the proportion of users who take a desired action after engaging with a piece of content or advertisement. To calculate CVR, you divide the number of conversions (e.g., … Read more
I recently listened to an episode of the Content, Briefly podcast with Jimmy Daly from superpath and George Chasiotis from Minuttia. The last few months have been brutal in content. Lots of layoffs, shrinking budgets, increased ROI scrutiny, ability to deliver short-term results. Rather than high-growth, companies now want “sustainable growth”. This of course all … Read more
Sometimes the best way to study marketing is to be aware of what works on you. I just started listening to Amazon Music for the first time, and I had absolutely no intention of doing so at the beginning of the day, or really ever. I already am a Spotify Premium customer, a Apple Music … Read more
Spintax is a technique used in content creation and email outreach that involves the use of syntax to generate multiple variations of text. It is sometimes used by content creators to auto-generate more unique content that can be used for SEO purposes, article marketing, and other online marketing strategies. Spintax can save you time and … Read more
urlprofiler is one of these tools that I almost don’t like to talk about. It’s been around for many years, but Here’s just a few of the things it does: The interface is pretty old-school, but it does the job great: URL Profiler has received positive reviews from users for its user-friendly interface, speed, and … Read more
The notion of “going slow to go fast” has, in recent years, taken hold in the collective consciousness. It stands in direct opposition to the creed of “move fast and break things”, which, while it may have served the likes of Mark Zuckerberg and his Facebook empire well, has also spawned a veritable army of … Read more
In today’s digital landscape, the importance of high-quality, engaging content is paramount. Content optimization services play a crucial role in enhancing your website’s visibility, driving organic traffic, and ensuring that your target audience finds your content both valuable and relevant. These services leverage various strategies and tactics, including search engine optimization, copy improvements, user experience … Read more