Most app marketers are burning cash. Not because their ads suck—but because their App Store listings don’t match the message. Here’s the truth: you can’t run a killer Facebook ad targeting busy founders with a productivity angle, and then dump them on a generic App Store page that screams fun for the whole family. That’s ...
The Design Settings in ShowIt are where you define your universal design: fonts and colors that will be the defaults for the entire site. It’s really where you define your brand on a practical level. This is what Design Settings can look like: You can see the COLOR PALETTE, which allows you to define your ...
If you don’t know about how to plan your web site architecture for SEO, this 20 minute video by Matt Diggity is a great crash course that teaches you everything you need to know. Top-Down Recycle The way these sites are interlinked are all through contextual links that link from the body of the article ...
There are tons of online image compressors out there, but my favorite one is ILOVEIMG. It allows you to compress up to 30 images at once, and has a pretty minimalistic no-BS UX, and is pretty fast for a free tool. If you want to bulk compress more than 30 images, you’ll need to sign ...
This is a good example of how to give google the EEAT signals it wants (+establish trust with your readers):
I’ve worked with marketing agencies for the past 20 years, and one thing I can tell you is this: Even with good agencies, you need to keep them on their toes. It all starts with the vetting process. When you’re about to engage with a new agency, be clear that while they clearly want your ...
The 5 Ps of Marketing are quintessential elements that encapsulate the essence of marketing in the business realm. They are crucial pillars that dictate the marketing strategies of a company, aiming to fulfill the consumers’ needs while achieving business goals. These components are: Understanding and implementing the 5 Ps of Marketing strategically can significantly enhance ...
In the ever-evolving realm of digital entertainment, pricing isn’t just a matter of numbers—it’s a strategic function that can make or break a platform’s success. As streaming services like YouTube TV incrementally increase their monthly charges, and giants such as Disney+ and Netflix hint at similar moves, consumers are prompted to re-evaluate the value they ...
Recently listened to an episode of The Exit podcast with Brecht Palombo. This guy had quite an entrepreneurial journey, starting at age 15 with a local bike shop. Lived through the dot-com bust and the Global Financial Crisis, where his business plummeted by 90%. It was during his research into lender data, seeking fresh opportunities, ...
In today’s fast-paced digital environment, where every penny in a company’s budget is scrutinized for its return on investment, there lurks an often-overlooked drain on resources: shelfware. Imagine a scenario where up to 37% of your software spending vanishes into the ether, providing zero value in return. For many, this isn’t just a hypothetical – ...