Articles for category: AI Marketing

Marketing Baby

The Short-Form Trap: 51-to-1

Long-form content dominates AI citations by a 51-to-1 margin, but short-form is growing fast — and the right move isn’t as obvious as the data makes it look. A YouTube Long Video generates 51 times more AI citations than a YouTube Short on the same platform. LinkedIn Articles outperform LinkedIn Feed Posts nearly 6 to ...

The Wrong Question in AI Search

While B2B content teams debate which AI platform to optimize for, the more urgent question is who’s actually in the retrieval set for their category — and the answer is rarely them. Most B2B content teams are now running some version of the same audit. They’re asking which AI platform to optimize for, mapping their ...

Marketing Baby

Paste Your Prompt Twice

Pasting your entire prompt twice in a single message gives the LLM a structural advantage, and one study saw accuracy jump from 21% to 97% with zero extra effort. Here’s a prompting technique that takes zero effort and genuinely improves results: copy your entire prompt and paste it twice in the same message. Send the ...