In today’s digital landscape, the importance of high-quality, engaging content is paramount. Content optimization services play a crucial role in enhancing your website’s visibility, driving organic traffic, and ensuring that your target audience finds your content both valuable and relevant. These services leverage various strategies and tactics, including search engine optimization, copy improvements, user experience … Read more
There’s a number of improvements Ahrefs rolled out last month, but my favorite is the new features you find in the Site Explorer overview. For example, you can now see estimated paid traffic, referring domains, and number of pages in the top 100 SERPs, rather than just organic traffic. In addition to that, you can … Read more
You’ve created a piece of content and want to gauge its information density? Here’s one way to do this in MarketMuse: Take the word count of your piece of content. Take MarketMuse’s Content Score. Relate the two together. If you find that content ranking in the top 20 spots in Google has 1500 words on … Read more
I’ve tried copy.ai around February of this year, and I really wasn’t impressed with it. However, there’s been a steady stream of positive buzz around it, including people in the content and marketing space that I trust and respect, so I figured I’d give it another try. Signed up for a trial account, and they … Read more
AI tools are definitely moving aggressively into the content world, and there’s no doubt that soon, AI-generated content will saturate the web. Right now the quality of that content is… well, nothing to worry about. But this will change as the technology improves. Ryan Law from Animalz shared an insightful article: His take: For many … Read more
If you’re writing a lot of content and have a firm grip on SEO fundamentals, this won’t be a game-changer, but it still can be a useful tool to streamline your content creation process a bit. INK is basically a SEO-friendly text editor with a distraction-free mode. (And btw, it also checks your grammar and … Read more
When it comes to content marketing, there’s really this huge range of offerings that you’re dealing with. So let’s say you are an actual company and not just a solopreneur, you have paying customers or solid funding, and a working business model. Then the cost of a great blog post should be in the $1,000 … Read more
This is one of the biggest frustrations in content marketing: Not being able to tell how well a given piece of content will perform. (Of course, the same could be said about life… Whatever you do is an investment of something—your time, money, energy, mindshare, attention, care—and you can’t ever know whether it’s worth it … Read more