If you’re writing a lot of content and have a firm grip on SEO fundamentals, this won’t be a game-changer, but it still can be a useful tool to streamline your content creation process a bit.
INK is basically a SEO-friendly text editor with a distraction-free mode. (And btw, it also checks your grammar and spelling.)
If you’ve been toying around with a few SEO-writing tools in the past and they all failed to impress you, this is one tool worth checking out, because it definitely is above and beyond any of the text editors with built-in SEO features that have been available on the market so far.
Here’s how INK works:
- You write content.
- You enter the main keyword phrase you’re going for.
- INK analyses the best-performing content piece for that keyword phrase and reverse-engineers what’s working.
- It then uses the analysis to score your content and provide suggestions on how to improve your score, thus improving your chances for ranking in the SERPs
- You can even integrate it with your publishing platform (e.g. WordPress), and publish straight from INK.
It’s clear that the makers of this tool intent to solve a problem that is worth solving: if you’re creating web content that aims to rank in Google and capture organic search traffic, currently you’re probably using different tools for different parts of the process. INK aims to create one unified platform for you, so you don’t have to switch between different tools to get the job done anymore.
It definitely has a beautiful UI/UX, which is great to see as well, since tools in the SEO space oftentimes are pretty atrociously designed.
Is INK the right tool for you?
If you have an advanced understanding of SEO, and tools like AHREFs, SEMrush, and others in that category already at your disposal, this tool won’t be able to replace your current toolset. At best, it’ll be an option to consider when you just want to crank out some quick content without having to go through the entire laborious process of researching and optimizing a piece of content from scratch. If you’re not going after a hyper-competitive keyword phrase, INK could be a valid option to say goodbye to hours of SEO research and optimization, and just keep things simple.
But if you’d self-identify as beginner or intermediate level SEO-writer, then this is definitely worth a try—not just because it’s free to use.
And if you have a team of content writers that aren’t SEO wizards, INK could be a great option to elevate the work product your team delivers.