Ahrefs analyzed a billion data points across eleven AI search studies, and the clearest signal is that AI visibility tracks with how much people talk about your brand, not how much content you publish. Ahrefs just published eleven studies analyzing over a billion data points on AI search. There’s a lot in there. YouTube correlations, … Read more
ChatGPT Has an English Problem. Non-English Markets Should Be Paying Attention.
Marketing Baby
Allegro.pl is Poland’s dominant e-commerce platform. It’s not a niche player or an upstart. It is the market leader, full stop. So when a Polish user, searching from a Polish IP address, asks ChatGPT in Polish for the best auction portals, you’d expect Allegro to appear prominently in the results. It doesn’t. In many cases, … Read more
G2 Just Showed Its Hand on AI Citations. Here’s What It Actually Reveals.
Marketing Baby
G2’s AI citation study is a land grab disguised as research, but it reveals something real: the infrastructure of B2B buyer influence is being rebuilt around which sources AI models trust at the bottom of the funnel. G2 recently published a study analyzing roughly 35,000 ChatGPT citation URLs to answer a straightforward question: do review … Read more
The Vicious Cycle Killing Both Your SEO and AI Visibility
Organic traffic declines. The team panics. Someone says the words “generative engine optimization.” A new initiative spins up: get the brand cited by ChatGPT, show up in AI Mode, win in Perplexity. The tactics are familiar if you’ve been paying attention. Self-promotional listicles. Hidden prompt injections. Content engineered not for readers but for retrieval. It … Read more
SEO in a Fan-Out World: The AI Doesn’t Read You. It Auditions You.
The way most people picture AI search is wrong. They imagine a user types a question, the AI thinks for a moment, and an answer appears. Clean, linear, one-to-one. What’s actually happening looks more like a casting call. When someone asks Perplexity or SearchGPT a complex question, the system doesn’t reason from memory. It decomposes … Read more
Your Best Content Already Exists. It’s Just Trapped.
Every growth engagement starts the same way. The brief says “we need more content.” The roadmap is full of net-new pages, net-new blog posts, net-new landing pages. The assumption is always that the content gap is a production problem. Then you look at what the company already has. Help documentation with detailed explanations of every … Read more