Content marketing

The Best AI Prompt Is a Content Brief You Already Know How to Write

Marketing Baby

Last year a B2B SaaS company fired their freelance writer. The deliverables were generic, unfocused, off-voice. Three months later they replaced the writer with Claude, fed it the same one-paragraph Slack message they’d been sending the freelancer, and got back generic, unfocused, off-voice content. The writer was never the problem. The brief was the problem. … Read more

content brief, content marketing, prompting

Marketing tools

What the Hell Is a VPS (and Why Should Marketers Care?)

Marketing Baby

Let’s be real — marketers today are drowning in SaaS subscriptions.Analytics, automation, landing pages, pop-ups, email… every tool’s got a $29 “starter plan” that somehow turns into $499/month before you blink. You’re paying rent on your own marketing stack — month after month — and you don’t even own the walls. There’s a better way. … Read more

tools

SEO

What to Do After Keyword Research: Real-World Example Walkthrough

Marketing Baby

So, you’ve just finished your keyword research process, maybe using a tool like Semrush, Ahrefs, Keywords Everywhere, Google Keyword Planner, or Telescope. You’ve got a spreadsheet brimming with Seed keywords, long-tail phrases, and maybe even a few oddballs you’re not quite sure about. Now what? If keyword research is the map, what you do afterwards … Read more

SEO

Semrush Tutorial: Identify Money Keywords for Blogs & Videos

Marketing Baby

If you’ve ever stared at a blank page wondering what kind of content to create next—whether a blog post, a YouTube video, or even a short-form clip—you’re not alone. One of the biggest challenges in content marketing is figuring out which topics are actually worth your time. In this tutorial, I’ll show you how to … Read more