Someone in my network posted a Google Search Console screenshot last week to prove their “AI search strategy” was driving results. Clicks and impressions from Google. As evidence that their client was winning in ChatGPT. This is not a one-off. It’s becoming the standard proof point in GEO and AEO pitches. And it’s completely nonsensical. … Read more
The Tactics Work. They Just Don’t Compound Without a Story.
Marketing Baby
A recent Ahrefs video by Sam Oh walks through the standard playbook for growing a new website from zero: get listed in directories, build free tools, start an email list, show up in forums, pursue sweat-equity partnerships. It’s solid advice. Every tactic on the list works. And none of them, on their own, will build … Read more
The Number That Should Bother You in Ahrefs’ Billion-Data-Point AI Study
Marketing Baby
Ahrefs analyzed a billion data points across eleven AI search studies, and the clearest signal is that AI visibility tracks with how much people talk about your brand, not how much content you publish. Ahrefs just published eleven studies analyzing over a billion data points on AI search. There’s a lot in there. YouTube correlations, … Read more
ChatGPT Has an English Problem. Non-English Markets Should Be Paying Attention.
Allegro.pl is Poland’s dominant e-commerce platform. It’s not a niche player or an upstart. It is the market leader, full stop. So when a Polish user, searching from a Polish IP address, asks ChatGPT in Polish for the best auction portals, you’d expect Allegro to appear prominently in the results. It doesn’t. In many cases, … Read more
G2 Just Showed Its Hand on AI Citations. Here’s What It Actually Reveals.
G2’s AI citation study is a land grab disguised as research, but it reveals something real: the infrastructure of B2B buyer influence is being rebuilt around which sources AI models trust at the bottom of the funnel. G2 recently published a study analyzing roughly 35,000 ChatGPT citation URLs to answer a straightforward question: do review … Read more
The Vicious Cycle Killing Both Your SEO and AI Visibility
Organic traffic declines. The team panics. Someone says the words “generative engine optimization.” A new initiative spins up: get the brand cited by ChatGPT, show up in AI Mode, win in Perplexity. The tactics are familiar if you’ve been paying attention. Self-promotional listicles. Hidden prompt injections. Content engineered not for readers but for retrieval. It … Read more