Every platform eventually recaptures the value it let you borrow, and Google’s AI features are just search finally completing the same arc Facebook, Twitter, and every other channel completed years ago. In 2014, Facebook told brand pages the party was over. Organic reach, which had been hovering around 16%, dropped to 6%, then 2%, then … Read more
ChatGPT’s Premium Model Is Reading Your Website. Its Free Model Isn’t.
Marketing Baby
ChatGPT’s premium model reads your actual website before citing you; its free model doesn’t even visit, and the two share only 7% of sources. Writesonic ran 50 prompts across ChatGPT’s two current models and extracted every fan-out query and citation. The headline number: GPT-5.4 Thinking (the premium model) sends 56% of its citations to brand … Read more
GEO Is the Fastest-Growing Budget Line in B2B. Nobody Can Prove It Works.
Marketing Baby
GEO went from nonexistent to the #2 B2B marketing investment priority in twelve months, but the gap between the spending and the ability to measure it should worry anyone writing the check. Twelve months ago, “Generative Engine Optimization” didn’t show up as a budget category in Wynter’s annual CMO buying survey. Zero percent. Not because … Read more
Google Is a Background Check Now
Only 9% of B2B CMOs start their software search on Google, but 72% use it later to background-check vendors already on their shortlist. Wynter’s 2026 CMO buying report has a number that most people will skip past on their way to the AI headline. Here it is: 72% of B2B SaaS CMOs still use Google … Read more
The 90-Minute Visibility Audit Most B2B Teams Have Never Run
A 90-minute audit across eight platforms will show you exactly where your brand is visible, invisible, and losing to competitors in the places buyers actually search. SparkToro and Datos just published research analyzing search behavior across 41 major websites. The headline number: Google accounted for roughly 74% of desktop searches in Q4 2025 when you … Read more
Stop Trying to Be AI’s Top Pick
B2B buyers remember brands that win AI search comparisons, not brands that win AI search recommendations, and the distinction should change how you create content. A recent survey from HubSpot’s Marketing Against the Grain asked over 200 B2B decision-makers how they engage with AI search results. One finding stood out: 42% of buyers said that … Read more