A 62-billion-view YouTube study reveals what drives virality, but for B2B, the most important insight is the one the data doesn’t measure: trust. The team at 1of10 just published one of the largest YouTube performance studies ever conducted: 300,000+ videos, 62.6 billion views, hundreds of variables. The findings on titles, thumbnails, video length, and emotion … Read more
AEO Tactic: Hijacking Competitor Conversations
Marketing Baby
Here is a masterful example of a AEO tactic out in the wild: Someone at a growing B2B company opens ChatGPT. They already use Gusto for payroll. Now they need a PEO. Reasonable question: “Should I use Gusto for a PEO if I already use them for payroll?” ChatGPT’s answer? Gusto isn’t a PEO. It … Read more
AEO ≠ SEO: The Retrieval Layer Is the Game Now
Marketing Baby
The retrieval layer between users and LLMs has its own preferences for what gets cited, and they don’t map neatly onto traditional SEO signals. A debate keeps surfacing in marketing circles that reveals how poorly the industry understands what’s actually happening inside AI search. One side says: stop trying to optimize for LLMs, they’re just … Read more
Paste Your Prompt Twice
Pasting your entire prompt twice in a single message gives the LLM a structural advantage, and one study saw accuracy jump from 21% to 97% with zero extra effort. Here’s a prompting technique that takes zero effort and genuinely improves results: copy your entire prompt and paste it twice in the same message. Send the … Read more
Google Search Console Is Not Proof Your LLM Strategy Is Working
Someone in my network posted a Google Search Console screenshot last week to prove their “AI search strategy” was driving results. Clicks and impressions from Google. As evidence that their client was winning in ChatGPT. This is not a one-off. It’s becoming the standard proof point in GEO and AEO pitches. And it’s completely nonsensical. … Read more
The Tactics Work. They Just Don’t Compound Without a Story.
A recent Ahrefs video by Sam Oh walks through the standard playbook for growing a new website from zero: get listed in directories, build free tools, start an email list, show up in forums, pursue sweat-equity partnerships. It’s solid advice. Every tactic on the list works. And none of them, on their own, will build … Read more