Let’s be real — marketers today are drowning in SaaS subscriptions.Analytics, automation, landing pages, pop-ups, email… every tool’s got a $29 “starter plan” that somehow turns into $499/month before you blink. You’re paying rent on your own marketing stack — month after month — and you don’t even own the walls. There’s a better way. … Read more
B2B Content After AI: Build an Influencer-Led Distribution Engine (and Keep SEO Where It Counts)
Marketing Baby
I recently read The Next Phase of B2B Content Marketing: Influencer Nodes by Lars Lofgren and he hit on so many points that I’ve had in mind, but with much sharper clarity, that it inspired me to come up with my own version. I got my start in B2B content marketing in the same area … Read more
What to Do After Keyword Research: Real-World Example Walkthrough
Marketing Baby
So, you’ve just finished your keyword research process, maybe using a tool like Semrush, Ahrefs, Keywords Everywhere, Google Keyword Planner, or Telescope. You’ve got a spreadsheet brimming with Seed keywords, long-tail phrases, and maybe even a few oddballs you’re not quite sure about. Now what? If keyword research is the map, what you do afterwards … Read more
Semrush Tutorial: Identify Money Keywords for Blogs & Videos
If you’ve ever stared at a blank page wondering what kind of content to create next—whether a blog post, a YouTube video, or even a short-form clip—you’re not alone. One of the biggest challenges in content marketing is figuring out which topics are actually worth your time. In this tutorial, I’ll show you how to … Read more
Best Language for Web Scraping: Top Choices and Key Comparisons
Python absolutely runs the show when it comes to web scraping. Its syntax is readable, the library ecosystem is massive, and honestly, the community is so active that you’ll never feel stuck for long. Whether you’re wrangling HTML, juggling JavaScript, or building something that needs to scale, Python’s got you covered. Core Advantages and Use … Read more
What Is Webflow? The No-Code Platform Every Marketer Needs to Know
If you’ve ever worked on a website project, you know the pain: designers send files to developers, developers translate them into code, marketers wait weeks for a simple update, and by the time the site goes live… the campaign window has already closed. Enter Webflow. Webflow is a no-code platform that gives marketers, founders, and … Read more