Matt Diggity’s latest video breaks down how he starts a new SEO project:
Hint: It involved buying sites that are already ranking for the keywords he wants. He literally googles the keywords and then reaches out to the websites and tells them he’d like to buy their sites. So, if you don’t have a budget for that, this won’t be helpful for you.
The video is still worth watching though. Some of my main takeaways:
Quick answers vs time on page
Give people the answer fast. The goal is not to have people spend as much time as possible on your site, but to give them the answer they want as quickly as possible. That’s why Google is sometimes putting surveys on Google asking if a site they just visited made it easy to find what the user was looking for.
Optimize CTAs
If you’re site is getting traffic, go for CRO (Conversion Rate Optimization). He shares the example of CTA (call to action) buttons on a site.
Before:
After:
The red color and the copy “Click for Best Price” will increase the percentage of website visitors that click on those buttons.
Create topical authority before the next Google update
You want to create content for any given sub-topic very fast, essentially a sprint, so that the next time Google assesses your site during a core update, it’ll see that you’ve covered the topic completely and considers you a topical authority. That’s where AI content comes into play: you can quickly cover a lot of ground. Whether you use something like Surfer, NeuronWriter, ChatGPT or other tools—you want to publish a lot of topically relevant content fast!
Matt actually touches on additional points in the video, but these are the ones that are most relevant to what I’m working on right now.