While B2B content teams debate which AI platform to optimize for, the more urgent question is who’s actually in the retrieval set for their category — and the answer is rarely them. Most B2B content teams are now running some version of the same audit. They’re asking which AI platform to optimize for, mapping their ...
Ahrefs analyzed a billion data points across eleven AI search studies, and the clearest signal is that AI visibility tracks with how much people talk about your brand, not how much content you publish. Ahrefs just published eleven studies analyzing over a billion data points on AI search. There’s a lot in there. YouTube correlations, ...
Last year a B2B SaaS company fired their freelance writer. The deliverables were generic, unfocused, off-voice. Three months later they replaced the writer with Claude, fed it the same one-paragraph Slack message they’d been sending the freelancer, and got back generic, unfocused, off-voice content. The writer was never the problem. The brief was the problem. ...
I recently read The Next Phase of B2B Content Marketing: Influencer Nodes by Lars Lofgren and he hit on so many points that I’ve had in mind, but with much sharper clarity, that it inspired me to come up with my own version. I got my start in B2B content marketing in the same area ...
So, you’ve just finished your keyword research process, maybe using a tool like Semrush, Ahrefs, Keywords Everywhere, Google Keyword Planner, or Telescope. You’ve got a spreadsheet brimming with Seed keywords, long-tail phrases, and maybe even a few oddballs you’re not quite sure about. Now what? If keyword research is the map, what you do afterwards ...
If you’re writing about a topic that’s relatively mature and established, then writing what’s common consensus and basically copying+enhancing what’s already ranking on page one of Google is the right approach. You might see maybe only two “wildcard” results on page one of Google. The way you bean those types of results is by providing ...
NeuronWriter is one of the many AI writing tools that’s gained in popularity in 2022 and 2023. Especially because of their lifetime AppSumo deal, they’ve seen a lot of growth. I’ve been using tools like Clearscope, Marketmuse, and SurferSEO since 2021 and while I’m generally not too eager to check out new tools in that ...