Articles for tag: Bernard Huang, content marketing, SEO

Marketing Baby

2 styles of content: 1 for mature topics (focus on information gain) and 1 for volatile topics (focus on introducing new ideas)

Writing Content That Ranks: Topic Maturity

If you’re writing about a topic that’s relatively mature and established, then writing what’s common consensus and basically copying+enhancing what’s already ranking on page one of Google is the right approach. You might see maybe only two “wildcard” results on page one of Google. The way you bean those types of results is by providing ...