Ahrefs Site Explorer Overview improvements + Titlepocalypse tracking

There’s a number of improvements Ahrefs rolled out last month, but my favorite is the new features you find in the Site Explorer overview.

For example, you can now see estimated paid traffic, referring domains, and number of pages in the top 100 SERPs, rather than just organic traffic.

Ahrefs’ new Site Explorer overview graph

In addition to that, you can also compare different domains.

Google Title Changes Now Tracked in Ahrefs

Google started rewriting page titles in their SERPs, which in the SEO community has come to be lovingly called the Titlepocalypse (yup, it’s mostly site owners who’ve seen traffic decline due to these changes that refer to it this way). Ahrefs will now monitor these changes and show when Google rewrites the titles. (I’m not sure how exactly they’ll do this since Google seems to be rewriting the titles also not just based on the page itself, but also on the query the user searched for, and other dynamic factors, but I’m assuming they’ll go with the most common one.)

Increased Search Traffic Estimations

They also did updates to the keyword database, the one I found most noteworthy is that they’ve reverse-engineered more broad matches, which helps make keyword estimates more accurate. You’ll notice increases in Ahrefs search traffic estimations.

Here’s a full roundup of their updates:

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