MarketMuse How To: Measuring Information Density

You’ve created a piece of content and want to gauge its information density? Here’s one way to do this in MarketMuse:

Take the word count of your piece of content.

Take MarketMuse’s Content Score.

Relate the two together.

If you find that content ranking in the top 20 spots in Google has 1500 words on average, and has an average MarketMuse Content Score of 40, you want to get your Content Score to 45 or higher (for the same number of words).

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