Brian dropped this on LinkedIn a few days ago:
And then there’s this noteworthy comment underneath:
Now there’s the other end of the spectrum too. I’ve got friends who have doubled down on spammy, low-quality blackhat tactics, and they’re ironically winning big too. But they know it’s a short term play that doesn’t apply to long-term brands. If you’re in this for the long term, you’ll enjoy much greater success deploying these tactics, especially since the results compound over time.