YouTube’s 62 Billion View Dataset Has a Hidden B2B Problem
A 62-billion-view YouTube study reveals what drives virality, but for B2B, the most important insight is the one the data doesn’t measure: trust. The team at 1of10 just published one of the largest YouTube performance studies ever conducted: 300,000+ videos, 62.6 billion views, hundreds of variables. The findings on titles, thumbnails, video length, and emotion ...
