What I do like is the single-track approach. They don’t put together an event where you have to pick and choose, but instead thoughtfully get the right speakers talk about the right things. It’s like the difference between going to a restaurant and having a huge menu to choose from, versus going to a restaurant with a set menu, where the chef can focus on creating ONE great experience. I’d rather go to a place where I trust the chef enough to put together a great meal than one who has a menu featuring Italian, French, Spanish, Indian, Thai and Japanese cuisine. Wouldn’t you?
Overall the email feels a bit cluttered at times, and I’m really not getting it visually. The big banner takes up a lot of attention-space, without really compelling me to learn more or take the next step, I’d either come up with something stronger here or just get rid of it.
The copy itself is also not my favorite: “Experience digital marketing in ways you never thought of”. Where’s the benefit in that for me? I’m not interested in “experiencing” digital marketing. What I am interested in is: will reading this email (instead of hitting the delete button), and eventually going to the conference help me become a better marketer, hit my numbers, achieve my desired outcome?
I do like however that they highlight the opportunity to network with 1500 marketers.