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Month: August 2020

KOB: Keyword Opposition to Benefit Analysis

August 16, 2020 by Marketing Baby

One of the most fundamental aspects of doing keyword research in my opinion is KOB: Keyword Opposition to Benefit Analysis. Todd Malicoat first developed this framework back in 2011. You can read his original post here. Now obviously, something that dates back to 2011 has been improved upon, and I wouldn’t necessary advice you to … Read more

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