Marketing attribution: HTML anchor links and UTM parameters—here’s how to make them work together
Usually, you just attach UTM parameters to the end of a link and it’s fine. Example: https://en.wikipedia.org/wiki/Miyamoto_Musashi?utm_campaign=supersauce&utm_medium=saucial&utm_source=saucebook But if you’re linking to a specific section of a webpage using an anchor link, attaching the UTM parameter to the end will mess things up—basically it will render the anchor link useless. Instead, it will just link ...