Facebook advert optimization option: Optimise for link clicks until there is enough data to optimise for conversions.

Among the (relatively) new options to optimise the delivery of your ads, there’s this:¬†Optimise for link clicks until there is enough data to optimise for conversions. In a recent episode of the Perpetual Traffic podcast, Molly Pitman shared the results of testing this option enabled vs disabled. The results? When targeting cold traffic, when this … Read more