Articles for category: Uncategorized

Marketing Baby

New internal linkbuilding tool from ahrefs

My favorite SEO tool now has a new featured called Link Opportunities. Here’s a quick 4 minute walkthrough of the new feature: I tested this on some of our sites and it’s working quite well. When you’re launching a new page and want to build backlinks, a site:domain.com “keyword phrase” search usually does the job ...

Marketing Baby

KOB: Keyword Opposition to Benefit Analysis

One of the most fundamental aspects of doing keyword research in my opinion is KOB: Keyword Opposition to Benefit Analysis. Todd Malicoat first developed this framework back in 2011. You can read his original post here. Now obviously, something that dates back to 2011 has been improved upon, and I wouldn’t necessary advice you to ...

YouTube Keyword Tools

If you’re looking for a YouTube keyword tool, there are quite a few options available to you. In this post, we’ll look at some of the best ones available in 2020, and how to tell which one is right for you. YouTube is the second largest search engine in the world after Google itself. It ...

Competitors.app

I’m a huge believer in the power of learning from your competitors. Once you’ve identified companies that are targeting the same audience you’re going after, and they’re doing it well… doing a bit of detective work can be immensely valuable. But it can also be immensely time-consuming, especially when it comes to staying on top ...

Marketing Baby

Visual website scraping tool: AnyPicker

This is a relatively new but pretty neat tool if you want to occasionally scrape website data, but aren’t technical. It makes scraping data relatively easy through a Chrome plugin you can use to visually identify the data you want to scrape from a website. There’s a free version that will suffice for many marketers ...

Marketing Baby

Don’t become attached to processes. Instead, adapt fast.

If you’re part of a fast-growing startup, there’s one thing that’ll be inevitable: change. In the very early days, you can pretty much get shit done any way you like. It’s find to do things your way. Everyone on the team is wearing many hats, and oftentimes one person is basically “3 departments”. You figure ...