Tools I Use

Image Optimization

Convert PNG to WEBP with Cloudconvert (free)

(Quite common for a 200 KB PNG image to turn into a 45 KB WEBP image without any loss of quality)

Remove EXIF metadata from images (free) with IMAGESMALLER.

Photo Anonymizer

Photo Anonymizer bulk removes EXIF metadata from images. (free, MacOS)
(Windows users can download the free alternative from ASCOMP)

Keyword Research


Yes, they’ve gotten expensive, but they’re also great.

SEO Optimization


Page Optimizer Pro


SEO Tools

Detailed Chrome Extension

The free Detailed chrome extension by Glen Allsop (aka Viperchill) is a fantastic tool.