Facebook advert optimization option: Optimise for link clicks until there is enough data to optimise for conversions.

Among the (relatively) new options to optimise the delivery of your ads, there’s this:¬†Optimise for link clicks until there is enough data to optimise for conversions. In a recent episode of the Perpetual Traffic podcast, Molly Pitman shared the results of testing this option enabled vs disabled. The results? When targeting cold traffic, when this … Read more

50 examples of real B2B cold emails

B2B companies are making heavy use of cold emails nowadays, and there are plenty of sites that offer cold email templates which are ready to use. The people from Polymail have collected all the cold emails and follow-up emails they’ve received, anonymized them and made them public in this blog post: 50+ Cold Email Templates … Read more