July 2021 - Marketing Baby

LinkedIn for B2B Leads

July 26, 2021 by Marketing Baby

The folks over at DemandCurve just published a massive guide on using (organic) LinkedIn as a B2B customer acquisition channel. It’s all about posting great content on LinkedIn, building a following, and eventually taking that following off LinkedIn to specific offers to convert them into high-value leads and eventually customers. Read the full guide here. … Read more

Tim Soulo’s Link Building Outreach Learnings

July 15, 2021 by Marketing Baby

Tim Soulo recently tweeted some of his learnings from a quick link building outreach experiment. Let’s talk about “Link Building Outreach.” I recently tried to acquire some links to one of my blog posts.. So I reviewed ~200 link prospects (collected by a contractor) and sent ~90 emails. …and it was quite a learning experience … Read more