If you want to learn more about Account-based marketing (ABM), there’s a great 5-minute video with Andre Yee of Triblio over at the LeadGenius blog.
- ABM works both for inbound & outbound
- future of B2B marketing is not lead gen, but ABM (because it’s more targeted and personalized)
- easy starting point for ABM: apply ABM tactics to your existing demand gen channel
- expand contact pool within particular account (because the average B2B decision-making group includes 5.4 buyers)
- tools like DiscoverOrg & LeadGenius help you identify accounts
- lead quality in ABM: instead of high-volume but low quality leads, but instead very targeted leads for specific accounts.