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Marketing Baby

Freemium to paid discount offer email from Evernote

Here’s an email Evernote sent out to users of their free app to get them to upgrade to their premium app. Leading with a 40% discount offer, and the ability to “take evernote anywhere”, which is compelling because you can use the app on unlimited devices as a paying user. The button copy is also ...

Marketing Baby

Facebook advert optimization option: Optimise for link clicks until there is enough data to optimise for conversions.

Among the (relatively) new options to optimise the delivery of your ads, there’s this: Optimise for link clicks until there is enough data to optimise for conversions. In a recent episode of the Perpetual Traffic podcast, Molly Pitman shared the results of testing this option enabled vs disabled. The results? When targeting cold traffic, when this ...

Marketing Baby

50 examples of real B2B cold emails

B2B companies are making heavy use of cold emails nowadays, and there are plenty of sites that offer cold email templates which are ready to use. The people from Polymail have collected all the cold emails and follow-up emails they’ve received, anonymized them and made them public in this blog post: 50+ Cold Email Templates ...

Marketing Baby

Noah Kagan on marketing planning

Notes from a recent episode of Evolving SEO with Noah Kagan. Marketing planning: Pick a goal make a list of all the options to achieve that goal every month, review and ask what is the activity i can double? what’s the activity that i can kill? Noah Kagan’s original marketing plan for Mint was just ...

Marketing Baby

Marketing Stack: 27 Popular Marketing Tools for Q2 2017

Let’s face it, most of us marketers have a little marketing stack addiction. There’s always another tool we love to try. So this post caught my eye, cause it listed a bunch of popular marketing tools that people are winning with today: Hubspot (meh) Marketo Infusionsoft Vero MailChimp CallRail (yeah!) Drift (good product, but their ...

Marketing Baby

Prevent ads from being shown on your YouTube videos

To clarify: This post is not about blocking ads when you’re watching YouTube videos. This post is about stopping YouTube from showing ads on your YouTube videos (videos that you yourself uploaded). It’s not enough to disable monetization of your videos. That will simply not put any money of ads YouTube displays on your videos into ...