If you’re part of a fast-growing startup, there’s one thing that’ll be inevitable: change. In the very early days, you can pretty much get shit done any way you like. It’s find to do things your way. Everyone on the team is wearing many hats, and oftentimes one person is basically “3 departments”. You figure ...
It wasn’t too long ago that you didn’t really need a SaaS marketing strategy as long as you had a good enough product and put in some hustle. Nowadays however, SaaS is already a crowded space, and the competition is only getting more and more fierce. It’s not enough to do some keyword research, publish ...
Tools like BuiltWith, Whappalizer, and Datanyze have been around for a long time and are great for identifying technologies that companies are using. Now, there’s also WhatRuns, a free browser extension (supporting Chrome and Firefox), that tells you at the click of a button which technologies a website is running: What apps are they paying ...
When it comes to content marketing, there’s really this huge range of offerings that you’re dealing with. So let’s say you are an actual company and not just a solopreneur, you have paying customers or solid funding, and a working business model. Then the cost of a great blog post should be in the $1,000 ...
What I do like is the single-track approach. They don’t put together an event where you have to pick and choose, but instead thoughtfully get the right speakers talk about the right things. It’s like the difference between going to a restaurant and having a huge menu to choose from, versus going to a restaurant ...
Google Keyword Planner used to be the go-to-tool for SEO 10 years ago. But they’ve been removing more and more data from the tool. It’s still a great tool, just not for SEO folks anymore. Now, it’s mostly of value to advertisers who want to run AdWords ads.
Noah Kagan just released a cool video of a guy who used to be a web developer, was bored with his job, started doing a YouTube channel on mountain biking… and is now making a (very solid) full-time income form it. Here’s it is: Here’s the cheat-sheet: initially these videos were just a fun hobby, ...
Here’s an email Evernote sent out to users of their free app to get them to upgrade to their premium app. Leading with a 40% discount offer, and the ability to “take evernote anywhere”, which is compelling because you can use the app on unlimited devices as a paying user. The button copy is also ...
Looks like a great alternative to libsyn, blubrry, and soundcloud. Super slick player, great analytics, and podcasts like Y Combinator, Dell, IndieHackers are using them.
Among the (relatively) new options to optimise the delivery of your ads, there’s this: Optimise for link clicks until there is enough data to optimise for conversions. In a recent episode of the Perpetual Traffic podcast, Molly Pitman shared the results of testing this option enabled vs disabled. The results? When targeting cold traffic, when this ...