As marketers we all know how important it is to not just send emails, but to actually send emails that make it to the prospects inbox. And then we need to send emails that actually catch the prospects attention in there ever overflowing in boxes. Now if you look at my inbox is here, you ...
What I do like is the single-track approach. They don’t put together an event where you have to pick and choose, but instead thoughtfully get the right speakers talk about the right things. It’s like the difference between going to a restaurant and having a huge menu to choose from, versus going to a restaurant ...
Here’s an email Evernote sent out to users of their free app to get them to upgrade to their premium app. Leading with a 40% discount offer, and the ability to “take evernote anywhere”, which is compelling because you can use the app on unlimited devices as a paying user. The button copy is also ...