Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is worth executing or not. If you’re trying to gain traction for your software product, there are a ton of growth experiments you could run. Most of the time, growth marketers ...
Here are the 20 things I learned from reading Hiten Shah’s new (free) book 5 Habits to Building Better Products Faster: Figure out what your customers need, instead of what you think they need. The early stages of product development aren’t at all about your constraints or your resources. They’re about focusing on what’s important: ...
I’m currently taking a free course from the Google Analytics Academy on anaytics fundamentals, and this video is super valuable if you want to get a very quick overview of Google Analytic’s reporting features that you can use to poke the data you’ve got in there a bit: It’s super basic, but a great starting ...
First of all, we should start out by saying that Google’s support documentation has the best, most in-depth explanation of this if you’ve got the time to really dig deep. I’m gonna give you a quick, easy-to-understand high-level overview here. Channels in Google Analytics are there to group data from various acquisition sources in a ...