Engagio: Account-based marketing platform
This is an account-based marketing platform that has gotten a lot of buzz at Dreamforce recently: Engagio. https://www.youtube.com/watch?v=Tcnup2Gzg_k This & LeadGenius were pretty much head-to-head.
Articles for category: Uncategorized
How to bring data from multiple datasources into Google Analytics with Funnel.io
If you want to bring data from multiple data sources into Google Analytics, there’s a tool that can do accomplish this really well: Funnel.io They’ve got 3 different products, the one I’m referring to here is called Google Analytics upload. This way, you can upload your cost data into Google Analytics, and then evaluate all ...
What is a data warehouse?
A data warehouse is a place where you collect all the data you have from different sources. Let’s say you run a blog on WordPress and have Google Analytics installed, and you use Autopilot for your email marketing and Optimizely to run A/B tests on your website. And then you’re keeping customer data in your ...
Evolving website copy: From technical specifics to high-level messaging
A lot of companies that start out serving a very narrow niche gain their passionate initial traction by zeroing in on the language. They really speak the language of the core audience they’re serving. Here are two great examples: Stripe They’re initial homepage was very technical and spoke directly to developers: The current version addresses ...
Breaking out 1 part of your product for free to market your paid product
Clearbit did this: In Clearbit’s iterative search for new additions to their collection of data APIs, they find pieces of the puzzle that have standalone value. So they make them available for free to anyone, often without even requiring an email address. For example, the Logo API is helpful and super lightweight API that lets ...
Marketing tool fatigue
I remember the days when a new marketing tool was actually something exciting. A new keyword tool that would help you quickly evaluate the SEO competitiveness of any given keyword. An email marketing tool that would allow you to create automatic follow up emails to subscribers who hadn’t opened your most recent email. A software ...
ABM in 5 minutes with Andre Yee of Triblio
If you want to learn more about Account-based marketing (ABM), there’s a great 5-minute video with Andre Yee of Triblio over at the LeadGenius blog. ABM works both for inbound & outbound future of B2B marketing is not lead gen, but ABM (because it’s more targeted and personalized) easy starting point for ABM: apply ABM ...
Automatic analytics alerts – Get notified when there’s a significant change with Statsbot Alerts
Statsbot is a tool that can connect your analytics solution, like Google Analytics or Mixpanel, to Slack and automatically alert you when there’s an unusual spike in your data. This comes in super handy, because you simply can’t monitor your data all the time. But software can. Which allows you to react more promptly and ...
How to identify the highest-impact, lowest-effort growth opportunities for any business
I recently watched a video of Jay Abraham doing a very quick marketing consultation. The most fascinating part was how fast Jay would pinpoint the biggest growth opportunity for this particular business: I run a community pharmacy, and we have multiple pharmacies around Australia. The challenge we have at the moment is that there is ...
Product Hunt launch promotion strategy that got Drift.com 800 signups in 2 days
Product Hunt is a great platform to platform to get our product in front of a passionate and influential crowd that deeply cares about great products. It’s a hangout place for innovators & early adopters. [source] Having your product features on Product Hunt can result in hundreds or even thousands of new signups and customers. There’s a ...