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Content promotion tactic: Commenter pre-outreach

content promotion

There are many variations of doing outreach to promote your blog posts. The most widely known, utilized (and abused) way is influencer outreach.

Cody Lister from MarketDoc recently shared a influencer tactic he’s been using that reaches out to people who have commented on other people’s blogs.

Here’s the method in a nutshell:

  1. Find posts that are similar to the blog post you’re about to publish using Buzzsumo, and then select those blog posts that have >15 comments
  2. Scrape and prep the commenter emails using and a bunch of other tools
  3. Email these commenters letting them know about your upcoming post
  4. Notify them once your post is live

You can check out more detailed step-by-step instructions in Cody’s post (and find 20 more juicy blog promotion tactics)

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