There are many variations of doing outreach to promote your blog posts. The most widely known, utilized (and abused) way is influencer outreach.
Cody Lister from MarketDoc recently shared a influencer tactic he’s been using that reaches out to people who have commented on other people’s blogs.
Here’s the method in a nutshell:
- Find posts that are similar to the blog post you’re about to publish using Buzzsumo, and then select those blog posts that have >15 comments
- Scrape and prep the commenter emails using import.io and a bunch of other tools
- Email these commenters letting them know about your upcoming post
- Notify them once your post is live
You can check out more detailed step-by-step instructions in Cody’s post (and find 20 more juicy blog promotion tactics)