The video discusses the concept of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) and its relevance for SEO.
Here the main takeaways:
- Share information about the publisher including a registered company name, address, phone number, contact page with multiple email addresses, and detailed about page.
- Create official pages like affiliate disclosure or terms and conditions page to make your site look more official.
- Implement schema markup to share your company’s details and editorial guidelines on your HTML pages.
- Evaluate your site’s reputation by following the method outlined in the Google Search Quality Guidelines.
- Display more information about your authors on your website to help Google identify who they are.
- Use custom templates or SEO plugins to share information about your authors through schema markup.
- If your authors lack expertise, use reviewers and associate them with your article through the
- Convey experience through content by sharing unique insights or personal experiences.
- Use unindexed media to provide additional value and showcase expertise in your content.
- Consider sourcing images from places like Facebook Marketplace where images are not indexed.
- Don’t rely solely on keyword tools for content ideas; instead, hang out where your niche hangs out to discover trending topics.
- Cover trending topics in your niche, regardless of the search volume, to build topical authority.
- Consider linking back to your author pages from authority sites and social profiles to improve your site’s authority.
- Consider seeking developer help or use prebuilt solutions like the E-E-A-T blueprint mentioned in the video to implement custom author pages or custom schema on your site.
- Be ready to make business adjustments like changing how you recruit authors, pick keywords, or represent information on your site to comply with E-E-A-T requirements.
This video emphasizes the importance of transparency, showcasing expertise, and embracing topical authority to improve a site’s E-E-A-T score for better SEO performance.