Some actionable tips from a Clearscope webinar on how to establish E-A-T in the eyes of Google. This is an outtake from a Clearscope webinar.
Reference authoritative sources:
- .org, .gov, .edu
- sites with long-term authority (10+ years)
- only update content if nature of the content lends itself to that (don’t just make minor tweaks and update the publishing date)
- have trusted authors & trusted reviewers (especially in medical topics, money topics, etc)
- e.g. author who has degree in that subject matter
- have a author page that showcases authority, expertise and credibility
- advisory board that lends credibility